> ## Documentation Index
> Fetch the complete documentation index at: https://docs.movoice.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics tab

# Analytics Tab

The **Analytics Tab** within your agent settings provides deep insights into how your agent is performing and where it might need optimization.

## Core Metrics

### 1. Conversion Rate

Tracks how many calls achieved a specific goal (e.g., "The user booked an appointment" or "The user provided their policy number").

* **Tip**: You can define your "Success Criteria" in your system prompt to let the AI flag successes automatically.

### 2. Conversation Flow

A visual map of where users "drop off" during the call.

* *Insight*: If 80% of users hang up after the second question, you may need to simplify that part of the prompt.

### 3. Agent Sentiment Analysis

AI scans every call to determine the customer's mood.

* **Positive**: Satisfied, helpful, successful.
* **Negative**: Frustrated, angry, or complaining.
* **Neutral**: Routine data collection.

### 4. Average Latency (TTFB)

Monitor the technical speed of your agent. If "Time to First Byte" exceeds 1 second, consider switching to a faster LLM or TTS provider.

## Exporting Data

You can download your analytics data as a **CSV** or **JSON** file for further analysis in tools like Excel, Tableau, or your own internal business intelligence systems.